21th Sweden Offroad Tour 8-24.7 2016 has its traditional small blue yellow ad in Swedish 4 Wheel Drive #8 2015 magazine, which comes out November 26.
Normally SOT advertises in the June 2016 issue. BUT. #8 2015 is the last issue of 4 Wheel Drive before the magazine closes down after 32 years!
Tour leader Peter Ojerskog was editor-in-chief for 4 Wheel Drive 1986-1996. The magazine sold 38000 copies per issue at best in 1988. The circulation for 2014 was 7400.
The decline may be a result of the publishing owner wanting more focus on commercial pickups and vans instead of 4x4 terrain vehicles, and of course Internet.