SWEDEN OFFROAD TOUR 2008:
Lördag 5.7 Vånga-Kristianstad
Söndag 6.7 Paradiset-Karlshamn
Måndag 7.7 Boasjö-Karlskrona
Tisdag 8.7 Ökna-Vetlanda
Onsdag 9.7 Olerum-Söderköping
Torsdag 10.7 Ekeby-Stockholm
Fredag 11.7 Sandlycke-Strängnäs
Lördag 12.7 Brändåsen-Kumla
Söndag 13.7 Björnhyttan-Ludvika
Måndag 14.7 Aspnäsbanan-Säter
Tisdag 15.7 Medskogssjön-Ockelbo
Onsdag 16.7 Vemvallen-Sveg
Torsdag 17.7 Döviken-Hammarstrand
Lördag 19.7 Marieberg-Kalix
Söndag 20.7 Mystery Tour-Kiruna
Partners: ATV-QUAD, Jeep, Dunlop , Warn , Rindab , auto motor & sport , Traktor Power , LNTV , Motor-Life, SBF , KAK och Försvaret
SWEDEN OFFROAD TOUR 5-20.7 2008
13th Sweden Offroad Tour goes 5-20.7 2008. All information on http://www.swedenoffroad.com . Here are som reasons why you ought to participate:
* SOT is Sweden’s and one of the world’s greatest 4x4 adventures. Last year, with an average of 50 vehicles per day, totally 400 4x4 cars and ATVs took part.
* SOT is Sweden’s most international offroad adventure. About a dozen different nationalities usually take part.
* SOT gives you maximum freedom. You can go on and off (and on again!) the tour whenever you want. No pre-registration, registration and payment on offroad site 9-10 am.
* SOT offers 15 offroad days/areas during the 3000 kilometres from southern to northern Sweden. New offroad area this year is Medskogssjön south of Ockelbo.
* SOT offroad areas this year are: Kristianstad, Karlshamn, Karlskrona, Vetlanda, Söderköping, Stockholm, Strängnäs, Kumla, Ludvika, Säter, Ockelbo, Sveg, Hammarstrand, Kalix , Kiruna.
* SOT goes through all of Sweden and offers all kinds of terrain: forrest trails, sand slopes, stones and rocks, granite slabs, mud holes, swamps and even a treeless mountain.
* SOT suits everyone. From the new beginner in his day-by-day car to the experienced offroad driver in her special equipped vehicle.
* SOT fee is 300 SEK/35 Euro per vehicle and offroad day, the same price since the start in 1995! Other international 4x4 adventures offen cost 1000 SEK/110 Euro per PERSON and offroad day.
* SOT sells the classic blue/yellow Sweden Offroad Tour-T-shirt in all sizes for 150 SEK/20 Euro. Also this year the blue/yellow SOT-cap for 100 SEK/15 Euro.
* SOT has every day a sponsor lottery giving out T-shirts, caps, magazines, keyrings, etcetera. Everyone will win something everyday!
* SOT sometimes change the afternoon offroad safari for a local tourist tour. Last year we swimmed in a 100 meter deep silver quarry filled with turqoise blue water!
* SOT automatically gives you new friends if you join for a couple of days. If you join for more than a week you will get friends for life!
* SOT is documented on http://www.swedenoffroad.com with houndreds of photos. Features are also published in Swedish magazines Traktor Power and ATV-QUAD.
* SOT gives you what you love best: offroading. And the fun goes on day after day after day. And you don’t get tired of it because every day there are new terrain, new camping, new vehicles and new people.
* SOT gives you the vacation of your life! Enjoy Swedish summer, exciting offroad driving, cozy camping life, cool swims, new friends and the midnight sun.
WELCOME!
Partners: Jeep, Dunlop, Warn, Rindab, auto motor & sport, Traktor Power, ATV-QUAD, LNTV, Motor-Life, KAK och Försvaret
Map for 13th Sweden Offroad Tour 2008-05-06
Finally we have published the program with map and route for 13 th Sweden Offroad Tour July 5-20 2008.
Normally we publish the map on December 1. But this year we applied also for military areas, but got only no…
As usual we offer 15 offroad areas from Kristianstad in the south to Kiruna in the north. New area this year is Medskogssjön south of Ockelbo.
Last year, with an average of 50 vehicles totally 400 4x4 cars and ATVs took part in SOT, which makes it Sweden's and one of the world's greatest offroad adventures.
Partners: Jeep, Dunlop, Warn, Rindab, auto motor & sport, Traktor Power, ATV-QUAD, LNTV, Motor-Life, KAK och Försvaret
Sweden Offroad Tour 5-20.7 2008
13th Sweden Offroad Tour goes July 5-20 2008. As usual we have 15 offroad areas from Kristianstad in the south to Kiruna in the north. We offer one new offroad area this year: Medsskogssjön and its camping south of Ockelbo.
With an average of 50 vehicles per offroad day SOT last year attracted totally 400 4x4 vehicles from 12 countries, which makes SOT one of the biggest 4x4 adventures in he world. We hope for even more this summer because ATVs are also welcome.
The reason we are late with the program is because we also applied for military offroad areas . but got a NO everywhere…
Info: +46 (0)708-52 99 13, www.swedenoffroad.com
5.7 SOT Vånga-Kristianstad
6.7 SOT Paradiset-Karlshamn
7.7 SOT-Boasjö-Karlskrona
8.7 SOT Ökna-Vetlanda
9.7 SOT Olerum-Söderköping
10.7 SOT Ekeby-Stockholm
11.7 SOT Sandlycke-Strängnäs
12.7 SOT Brändåsen-Kumla
13.7 SOT Björnhyttan-Ludvika
14.7 SOT Aspnäsbanan-Säter
15.7 SOT Medskogssjön-Ockelbo
16.7 SOT Vemvallen-Sveg
17.7 SOT Döviken-Hammarstrand
19.7 SOT Marieberg-Kalix
20.7 SOT Mystery Tour-Kiruna
348 photos from Sweden Offroad Tour 2007!
12th Sweden Offroad Tour
7-22.7 2007 attracted 400 vehicles, 366 4x4 cars and 34 ATVs,
which is a new record!
Now you can look at 348 photos from the tour on the Swedish page
Reportage
(Features). It will soon be translated to English.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, KAK och Försvaret
80 vehicles from 10 countries at the start of SOT!
12th Sweden Offroad Tour
7-22.7 2007 set a record on its first day in Vånga
outside Kristianstad: totally 80 vehicles, 76 cars and 4 ATV,
from 10 nations took part!
That's the best figures we had on the first day since SOT started
in 1995. Even more amazing when you know it was raining almost
all day, and it has been raining awfully much in southern Sweden
the last week. People are even drowning in their cars on the
road!
Ther where cars from: Sweden, Denmark, Norway, England, Germany,
Holland, France, Austria, Poland and Hungary!
Englishman Michael Miles is taking part fort the 8th time and
as usual he is driving ALL of SOT 2007!
The weather will be better. Already on Sunday the the rain will
stop and the sun will shine.
Don't miss the fun!
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, KAK och Försvaret
Sunday 8.7 SOT Karlshamn moved to Ronneby!!!
Due to extreme rain we are forced to move Sunday 8.7 SOT Karlshamn
to Ronneby!
We are driving on the offroad trails in Sjöarp, where SOT
has been arranged before.
Sjöarp is located by the old main road (Gamla Riksvägen)
between Bräkne-Hoby and Ronneby, 15 kilometres east of Karlshamn.
The camping is the same: Kolleviks Camping in Karlshamn. But
there is also Järnaviks Camping south of Bräkne-Hoby.
Other SOT places are NOT interfered by rain.
More info from tour leader Peter Öjerskog, +46 (+)708-52
99 13.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, KAK och Försvaret
12th Sweden Offroad Tour
7-22.7 2007 is on its way! Don't miss the fun!
Tour leader Peter Öjerskog can only be reached by
telephone +46 (0)708-52 99 13.
In August we will publish a 200 photos feature on SOT!
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, KAK och Försvaret
12th SOT 7-22.7 2007 goes through Laplands inland
12th Sweden Offroad Tour 7-22.7
2007 offers three new offroad areas:
Ludvika (Björnhyttan) Sunday 15.7
Sveg (Motor
& Vildmarkscenter in Vemvallen) Tuesday 17.7 and
Hammarstrand (Zorb
Center in Döviken) Wedensday 18.7.
That makes that SOT for the first time in many years goes through
the wild inland of Lapland instead of the boring E 4 along thed
coast.
We go back to 15 offroad days so the participants get a well
deserved travelday on Thursday 19.7 between Hammarstrand and
Kalix in Lapland.
We also welcome 4x4 ATV:s on the whole tour, in co-operation
with Swedish magazine ATV-QUAD.
We will publish the map, route and program for Sweden Offroad
Tour on Friday 1.12 on this site. But here are already dates
and places:
12th SWEDEN OFFROAD TOUR 7-22.7 2007:
7.7 Kristianstad
8.7 Ronneby (NOT Karlshamn)
9.7 Karlskrona
10.7 Vetlanda
11.7 Söderköping
12.7 Kumla
13.7 Strängnäs
14.7 Stockholm
15.7 Ludvika
16.7 Säter
17.7 Sveg
18.7 Hammarstrand
20.7 Kalix
21.7 Gällivare
22.7 Kiruna
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, SBF, KAK
och Försvaret
Ludvika new offroad area Sunday 15.7 on SOT 2007
Sunday July 15 offroad area Märsta is changed
to Ludvika on 12th Sweden
Offroad Tour 7-22.7 2007.
We are cooperating with Ludvika motor club's offroad section
and drive on their fine offroad area Björnhyttan, between
Blötberg and Saxdala, 10 k east of Ludvika.
According to contact person Björn Elvegard the offroad area
is LARGE and suitable for alla types of 4x4 vehicles.
Camping is on Ludvika
Camping, 0240-19935, by lake Haggen, 5 k south of Ludvika.
Vid Ludvika (Björnhyttan) we have Three (3!) new offroad
areas on SOT 2007, including Sveg (Vemvallen) and Hammarstrand
(Döviken).
We will change the SOT map and program as quick as possible on
http://www.swedenoffroad.com
Please help to spread the news about Ludvika 15.7.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, KAK och Försvaret
4 pages about SOT in finnish Land Rover magazine
Rover Friends Finland has existed since 1981 and is a club
for both Rover personal cars and Land Rover 4x4 cars.
The club magazine editor Tapani
Karhinen took part in Sweden
Offroad Tour last summer in a team of three finnish Land
Rovers.
The result is a four pages feature in the club magazine Rover
Ystävät 2/2006 N:o 76. Wonderful photos is published
from Kalix and Kiruna. Our web address www.swedenoffroad.com
is written out too.
Two pages is about last year's SOT and the other two about the
history behind Sweden's and one of the world's greatest offroad
advetures.
The four pages story means good publicity for SOT and we hope
to attract more finnish cars than the 1-3 finnish cars we normally
have.
12th Sweden Offroad Tour 7-22.7
2007 offers three new offroad areas:
Ludvika (Björnhyttan) Sunday 15.7.
Sveg (Motor
& Vildmarkscenter in Vemvallen) Tuesday 17.7 and
Hammarstrand (Zorb
Center in Döviken) Wedensday 18.7.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, SBF, KAK
och Försvaret
Land Rover Monthly writes about Sweden Offroad Tour
British magazine Land Rover
Monthly has in its December issue a two pages colour feature
on this summer's Sweden Offroad Tour
(pages 128-129)!
Venturers Search & Rescue from England took part for the
second time in SOT. This summer they drove a vintage Land Rover
90 V8.
The author is excited about the freedom, beauty and variation
on Sweden's greatest 4x4 adventure. But not so excited about
all the problems with the Landy...
Land Rover Monthly is one of four british Land Rover magazines
sold all over the world, which mean fine publicity for SOT.
The author sums up his article with the headline "Land
of The Midnight Sun" in LRM's December issue:
"To sum up the Sweden Offroad Tour: it is a wonderful
opportunity for a family holiday with your standard 4x4. There
is no need for hotted-up specials, no pressure to compete, there
is opportunity to learn four-wheel-drive off-road driving techniques,
make friends with people from other countries. Maximum freedom
is given to miss out sections if you wish to visit particular
sights en route and rejoin at later stage. No bureacrazy, no
pre-registration and wonderful campsites mostly by lakes. Make
this your 4x4 holiday for 2007."
12th Sweden Offroad Tour goes7-22.7
2007. Map and program will be published on this sight on 1.12
2006.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, ATV-QUAD, LNTV, Motor-Life, SBF, KAK
och Försvaret
164 photos and English text from Sweden Offroad Tour 2006!
You can now watch a record-breaking 164 photos and read the
diary and the photo texts in English from 11th Sweden Offroad
Tour 8-23.7 2006 on http://www.swedenoffroad.com/sv/reportage/index.html
You can also see more photos at http://www.jeepclubsweden.se
and http://www.jeepsweden.net
and http://www.snowfreaks.nu
Have you put SOT 2006 photos on your or your club's homepage?
Email peter.ojerskog@swedenoffroad.com
and we put a link on http://www.swedenoffroad.com
Sunny record with 365 cars on Sweden Offroad Tour 2006
Date of the year: 8-23.7 2006.
Offroad sites of the year: Falkenberg, Kristianstad, Karlshamn,
Karlskrona, Vetlanda, Söderköping, Kumla, Strängnäs,
Stockholm, Märsta, Säter, Söderhamn, Härnösand,
Kalix, Gällivare, Kiruna.
New sites of the year: Kristianstad (Vånga gravel
pit), Söderköping (Olerum, now Sweden's largest private
offroad area), Märsta (Rosersberg 4WD Land), Säter
(Aspnäs motortrack).
Record of the year 1: 365 4x4 cars (with an average of
50 cars per day), 15 more than last year, although a petrol price
at over 13 SEK. SOT is Sweden's and one of the world's greatest
offroad adventures!
Record of the year 2: Offroad driving during all 16 days,
not one singel travel day.
Record of the year 3: Sun and no rain during all the 16
offroad days!
All the way - all the days of the year: Only the Tour
Leader-Jeep drove during all the 16 offroad days. No other vehicle
for the first time in 11 years. But another half dozen vehicles
drove all the way but skipped som days.
Most cars: SOT Kristianstad 9.7 with 75 cars
Least cars: SOT Härnösand 20.7 with 20 cars,
depending on 500 kilometres transport road same day to Kalix...
Partners of the year: Jeep, Dunlop, Warn, Rindab, Auto
Motor & Sport, Traktor Power, LNTV, Motor-Life, SBF, KAK
och Försvaret
Biggest foreign group of the year: Denmark with 31 cars.
Followed by Norway (16), Germany (10), Holland (6), England (6
), Finland (4), Switzerland (1), Belgium(1), Poland (1), Austria
(1). Totally 11 nations which makes SOT Sweden's most international
4x4 adventure.
Surprise of the year: SOT Märsta 17.7. That Rosersberg
4WD Land held such a high class! Excellent trails!
Most missed: Engelsman Michael Miles, who earlier has
taken part in 7 full SOT with his green Range Rover.
Least missed: The mosquitos, who died from drieness and
cold nights.
Media of the year 1: Denmark Radio's reporter Rikke Hedeaeger
Matthiesen who made a documentary on SOT 2006, which will be
sent in P1 radio channel.
Media of the year 2: Dagens Nyheters (Sweden's largest
daily) motor reporter Kalle Holmberg offroad drove the new Suzuki
Jimny and Fiat Panda during SOT Strängnäs 15.7.
Sign of the year: The enormous blue-yellow Sweden Offroad
Tour sign at the entrance to Gällivare
50's of the year: Newly opened 1950's café Back
To The 50's at old E4 (Sweden's Route 66!) at Skånes-Fagerhult
between Örkelljunga and Markaryd.
Winners of the year: The three German 4x4 carst hat won
one cup each at Onsdagsbus (Wednesday Crazy) at Midlanda Motorpark,
the evening before SOT Hänrösand 20.7.
Jeep of the year: SOT Falkenberg 8.7. New seven seater
Jeep Commander took part for the first time in SOT.
Break down of the year 1: SOT Gällivare 22.7. The
frontal diff on the Norwegians Mitsubishi would not work still
after ten hours of welding.
Break down of the year 2: SOT Härnösand 20.7.
The Dutch who during overtaking on a gravel road went down the
ditch and hit a big stone. He hammerd the front wheels round
again!
Break down of the year 3: The Tour leader Jeep's double
puncture on both rear tyres during road work between Umeå
and Bjurholm...
Stuck of the year: SOT Kumla 14.7. A Chevrolet Suburban
in the big mudhole got to be winched by two cars...
Service of the year 1: SOT Falkenberg 8.7. Göran
Kastell and his Land Rover repair gave free service to British
Ventures Search & Rescue when welding their tow hook!
Service of the year 2: SOT Vetlanda 12.7. Six persons
served lunch in Ökna, one per dish including one cashier!
Sunshine of the year: Whole damn Sweden Offroad Tour 8-23.7
2006! Sun from a clear blue sky during all the 16 offroad days.
But modest temperatures at 20-25 degrees Celsius, perfect for
car driving.
Rain of the year: What rain?! Not a single drop fell during
all the 16 offroad days. Too few drops fell the nights before
SOT Vetlanda 12.7 and SOT Kiruna 23.7.
Wettest of the year: SOT Kumla14.7. The water holes were
all full
Muddiest of the year: SOT Karlshamn 10.7. Swamps that
never dries.
Driest of the year: SOT Härnösand 20.7. Awfully
dusty but we could drive on the swamps ("myr" in Swedish).
High point of the year: SOT Söderhamn 19.7. The top
of Norrlandsporten's ski slopes offers magnificent views over
the beginnign Lapland.
Mud hole of the year: The worst hole at SOT Söderköping
13.7 which only the land owners Volvo 6x6 went througt by full
gas!
Hottest of the year: SOT Kristianstad 9.7. In the bottom
of Vånga gravel pit is was 28 degrees Celsius
Coldest of the year: SOT Kiruna 23.7. 8 degrees Celsius.
The top of Luossavaara mountain (as usual...) by midnight to
se the midnight sun.
Lunch of the year 1: SOT Vetlanda 12.7. In Ökna the
neighbour family Green served typically Swedish meat balls, cooked
potatoes, brown sauce, lingonberries, drink, coffee and cookie
for just 50 SEK. Astonishing atmosphere and service!
Lunch of the year 2: SOT Härnösand 20.7. "Laplandish
kebab" at Midlanda Motorpark.
Dinner of the year 1: SOT Kiruna 23.7. Reindeer stew and
mashed potatoes, lingonberries, "thinbread" and lingonberry
juide at the farewell dinner at the restaurant at Ripan Camping.
It won't get any more Laplandish than this!
Dinner of the year 2: Grill buffee at Mälarstrand
Krog & Café at lake Mälaren in Västerås.
Delicous and fantastic environment!
Coffee break of the year: SOT Gällivare 22.7. Fresh
waffles with cloudberry jam and whipped cream at the Midnight
Café on top of "kalfjäll" (treeless mountain)
Dundret.
Midnight sun of the year: SOT Kiruna 23.7, partly clouded
as usual...
Swim of the year: SOT Kristianstad 9.7. After 28 degrees
Celsius at the bottom of Vånga gravel pit a cool swim in
Ivösjön was refreshing.
Reindeer of the year: SOT Kalix 21.7. The "tourist
reindeer" at Marieberg Wildlife Farm who likes offroad!
Dragrace of the year: Between the two military Volvo 6x6
during Onsdagsbuset (Wednesday Crazy) at Midlanda Motorpark!
Museum of the year 1: Petrol Museum in Älvsbyn (petrol
station nostalgia!).
Museum of the year2: Caravan Museum in Dorotea (free entrance!).
Scene of the year: The wooden scene at Östra Berget
(East Mountain) in Söderhamn where The Who played 4.6 1966.
Quote of the year: SOT Falkenberg 8.7. "Sweden Offroad
Tour is the high ight of the year. You can drive as much offroad
as you want!". By Norwegian who has taken part several times.
Miss of the year: To have a 500 kilometres transport to
Kalix the same day as SOT Härnösand 20.7. I won't be
repeated...
Moment of the year 1: SOT Vetlanda 12.7. The lunch with
homecooked meatballs in the shadow of the old leaf tree surrounded
by old red wooden houses will be a memory for ever.
Moment of the year 2: SOT Kiruna 23.7. In the end of the
farewell dinner when the talking and address exchainging really
has started. The participants didn't want SOT end!
Next SOT: 12th Sweden Offroad Tour 7-22 .7 2007, with
new exciting offroad sites in Sveg and Hammarstrand in Lapland.
Partners 2006: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
LNTV, SBF, KAK
och Försvaret.
11th Sweden Offroad Tour 8-23.7 2006 is on its way!
11th Sweden Offroad Tour July
8-23 2006 has started. And we had 65 cars on Saturday in Falkeberg
and 75 cars on Sunday in Kristianstad - which is a new record
start for SOT!
We are already people from eight countries: Sweden, Denmark,
Norway, England, Germany, Holland, Poland and Switzerland!
We are proud to present no less than four new offroad locations
to vary the tour:
Kristianstad (Vånga), Söderköping (Olerum), Märta
(Rosersberg) and Säter (Säter Motorpark).
For the first time SOT 2006 contains maximum 16 offroad days,
with no travel days.
SOT has in a decade grown to Sweden's and one of the world's
greatest 4x4 adventures.
Last year SOT, with an average of 50 cars per offroad day, set
a new record with totally 350 4x4 cars from 13 countries during
the two weeks and 3000 kilometres.
SOT is the adventure of your life. You do what you like best
- drive offroad - and the fun continues day after day after day
after day after day...
And you never get tired of it. Because every day there are new
terrain, new cars, new people, new camping and new city.
11th Sweden Offroad Tour 2006:
1. 8.7 Falkenberg (Björnås)
2. 9.7 Kristianstad (Vånga)
3. 10.7 Karlshamn (Paradize)
4. 11.7 Karlskrona (Boasjö)
5. 12.7 Vetlanda (Ökna)
6. 13.7 Söderköping (Olerum)
7. 14.7 Kumla (Brändåsen)
8. 15.7 Strängnäs (Grundbro/Sandlycke)
9. 16.7 Stockholm (Ekeby)
10. 17.7 Märsta (Rosersberg)
11. 18.7 Säter (Säter Motorpark)
12. 19.7 Söderhamn (Norrlandsporten)
13. 20.7 Härnösand (Midlanda Motorpark)
14. 21.7 Kalix (Marieberg Wild Farm)
15. 22.7 Gällivare (Koskullskulle)
16. 23.7 Kiruna (Magical Mystery Offroad Tour)
Partners 2006: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
LNTV, SBF, KAK
och Försvaret.
Time for 11th Sweden Offrod Tour July 2006
It's time for 11 th Sweden Offroad
Tour July 8-23 2006. Here are some reasons why you should
participate in Sweden's greatest 4x4 adventure:
* New offroad areas on SOT this year are Kristianstad (Vånga
gravel pit with surrounding terrain), Söderköping (Terrain
Touring Olerum-Söderköping this spring attracted 70
cars)
och Säter (The motor track has so good terrain it's used
for car trials).
* New this year on SOT is that we drive offroad during alla
the 16 days. No rest/travel day!
* Unique with SOT is that you can join and leave (and join
again!) the tour when ever you want. And there is no pre-registration.
To join one day is like a walk in the park. To join all the way
is as tought as an international 4x4-competition.
* On SOT you do what you like best: drive offroad. And the
fun continues day after day after day after day after day after...
And you don't get tired of it because every day there is new
terrain, new cars, new people, new camping and new city.
* If you join SOT for at least three days you will garanteed
get new friends. If you stay at least a week you will get friends
for life!
* On SOT the whole family can join, including the dog. If
the wife and children don't want to drive offroad all day they
can stay at the camping for sunning and swimming, or sight seeing
in the city, or leave the SOT-day whenever you want, or take
a one-day-brake.
* To drive all of SOT is very tought. Only a handful of cars
manage it every year. 16 offroad days and 3000 kilometres wears
both man and machine. Can you make the challenge?
* The fee for SOT is 35 Euro (300 Swedish Crowns) per car
and offroad day, which is pretty fair. Comparable international
4x4-adventures normally cost 100 Euro per person and offroad
day. Main sponsor Jeep Sweden pays half the fee for all Jeep
owners.
* SOT is Sweden's and one of the world's greatest offroad
aadventures. Last year, with an average of 50 cars, totally 350
vehicles from 13 countries took part, which was a new record.
* SOT is Sweden's most international 4x4 adventures. Until
now people from18 nationas have participated. Last year we had
cars from Sweden and Denmark (25 cars),
Norway (20), Germany (14), Belgium (3), England (2), Finland
(2), Poland
(1), Switzerland (1), Austria (1), Checkia (1), Holland (1),
Ireland (1).
* SOT is Sweden's longest car adventure. We drive 3000 kilometres
during 16 daygs. Plus the offroading. Plus the trip home.
* On SOT the new beginner and the experiened have as much
fun. Even the new beginner in his brand new car can take part.
Because every day there is one hour of volountary education.
* The terrain on SOT is generally easy. But there are always
difficult parts for those who wants. Because the tour goes through
ALL of Sweden the terrain in incredible varied.
* We sell our SOT/Jeep-shirts every day in sizes S, M and
L. A unique souvenir that proves you have taken part in Swedenäs
greatest 4x4 adventure.
* SOT is heavely promoted. The site http://www.swedenoffroad.com
has 30000 visits per month. Press releases have been sent to
all offroad magazines in Europe and we are in all 4x4 calendars.
Full page ads in colour are publihsed in Swedish magazines Traktor
Power 4/2006 and auto motor & sport 12/2006. We also have
ads in tre isues of Swedish magazine 4 Wheel Drive.
* About 100 media have so far mede features on SOT through
the years: American
Four Wheeler, Swedish 4 Wheel Drive, Traktor Power and Teknikens
Värld, British Land Rover Owner International, German Off
Road, Swedish Television, LNTV-video/DVD, etcetera.
* SOT goes in the middle of the summer which means sun, varmness,
swimming, relaxing, grilling, midnight sun and a good feeling.
* SOT ends July 23 with a farewell dinner at camping restaurant
Ripan i Kiruna where everyone get a unique SOT Diploma.
* We publish a giant photo feature on all of SOT on http://www.swedenoffroad.com
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, LNTV, Motor-Life, SBF, KAK
och Försvaret.
Lottery with sponsor stuff every day on Sweden Offroad Tour
As usual we will have a lottery every SOT-day at 4 pm on 11th
Sweden Offroad Tour July 8-23
2006 where stuff from the sponsors will be handed out.
For example we have Jeep-carmodels from Jeep spare gas tanks from Dunlop, T-shirts fom Rindab and magazines from Traktor
Power
The lottery is appreciated among the participants on Sweden's
and one of the world's greatest 4x4 adventures.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, LNTV, Motor-Life, SBF, KAK
och Försvaret.
100 SOT-T-shirts to be sold on Sweden Offroad Tour
We have a limitied edition of 100 Sweden Offroad Tour-T-shirts
to be sold during 11th Sweden Offroad
Tour July 8-23 2006
The T-shirt is of course blue with the yellow SOT-logotype, just
like the Swedish flag, and can only be bought on the tour.
Sizes are: 20 of the XXL, 20 XL, 20 L, 20 M and 20 S.
Because the T-shirts are made of high quality in Sweden the price
is 150 Swedish Crowns (20 Euro).
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, LNTV, Motor-Life, SBF, KAK
och Försvaret.
Six pages Sweden Offroad Tour feature in Finnish magazine
The Finnish car magazine TURBO
2/2006 contains a nice six pages colour feature on Sweden
Offroad Tour.
The feature is written by Matti Sulanto, who has joined Sweden's
greatest 4x4 adventure several times.
The photos are from the SOT days in Stockholm (gravel terrain)
and Boden (mud terrain).
The feature also has a complete facts notice about 11 th Sweden Offroad Tour July 8-23 2006.
Let's hope the Finnish feature attracts som more Finnish cars
to SOT. We always have at least one Finnish car on the adventure
trip, but would like more.
The Finnish TURBO-feature is the latest of over 100 featurres
that have been publlished on SOT in magazines, radio, TV and
Internet.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, LNTV, Motor-Life, SBF, KAK
och Försvaret.
Swedish daily tests 4x4-cars on SOT 8-23.7 2006
Dagens Nyheter (Daily News)
will test a couple ov SUVs on 11 th Sweden
Offroad Tour July 8-23 2006.
Sweden's largest morning newspaper thinks SOT is a good opportunity
to find legal terrain and good environment for their car tests.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, LNTV, Motor-Life, SBF, KAK
och Försvaret.
Traktor Power 2/2006 writes about Sweden Offrod Tour
The new issue Traktor
Power 2/2006 writes about Sweden
Offroad Tour.
A three pages story in colour with lots of photos on last summers
SOT and forthcomming 11th SOT July 8-23 2006 with a complete
map of the offroad sites.
The magazine writes mainly about traktors but also a lot of offroad.
Traktor Power is the fastest growing magazine in swedish motor
press. Up 5.600 issues to 22.2000 issues per month.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, LNTV, Motor-Life, SBF, KAK
och Försvaret.
Russian company sell skid plates for 800 car models
"The company I'm working for is the leading designer
and producer of skid plates (under engine protection, transmission
case protection).
Our current productrange counts for about 800 models of skid
plates. We produce them of steel, stainless steel and aluminum.
I'm looking for a partner in Sweden in off-road accessories sphere.
In case of interest please contact me. +7 921 641 48 97, evgenyd@karter.ru
For further info look through www.karter.ru
"
Best regards,
Evgeny Dorofeev
Area Manager
Metalloproduktsia, Ltd
Tel: + 7 812 259 72 75
+ 7 812 252 15 74
Mobile: + 7 921 641 48 97
www.karter.ru
SOT one of "50 greatest off road adventures in the world!"
England's largest all-brand magazine Total Off Road nominates
in its March issue Sweden Offroad
Tour as one of "50 greatest off road adventures in the
world!"
On page 38 you can find SOT with a nice photo of the tour leader
Jeep leading a caravan of 4x4s up a granite mountain with endless
forests in the background outside Härnösand.
Total Off Road is sold all over the world and in Sweden you can
buy the magazine at Pressbyrån and Presstop.
Of course it's prestigeous and flattering to find Sweden's greatest
4x4-adventure among legends as Dakar, Rubicon Trail, Rainforest
Challenge, Baja 1000, Outback Challenge, Croatia Trophy, Belgium
National, Lion's back, etcetera.
Total Off Road writes in its motivation why SOT is one of the
50 greatest off road adventures in the world:
SWEDEN OFFROAD TOUR
An event like no other, this 2000-mile marathon takes in no less
than sixteen different offroad sites in just over two weeks -
pitching you against naked mountainsides, rough wilderness trails
and seas of mud. Held in the middle of summer, it starts in the
south of the country and works its way inte Lappland, deep inside
the Arctic Circle. You can join the tour for as much or as little
as you've got - but having made it all the way from Britain,
you'd certainly want to make the most of it and stay awhile."
11th Sweden Offroad Tour
goes July 8-23 from Falkenberg to Kiruna.
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
SOT Monday July 17 at Rosersberg 4WD Land
Sweden Offroad Tour Monday
July 17 will be driven at Rosersbergs 4WD Land south west
of Märsta/Arlanda/E4 north of Stockholm.
Here Experience Driving
have their permanent offroad area, where they even have offroad
meetings every other Sunday.
Rosersbergs 4WD Land is located just by Rosersbergs castle och
the Rescue School.
It's the first time we drive SOT at Rosersberg.
Accomodation at Sigtuna Camping in Rävsta between Sigtuna
and Märsta, telephone +46 (0)8-592 527 00.
The reason we can't drive at planned Rimbo-Norrtälje is
that the old and offroad interested land owner suddenly got ill,
and his over taking children are not that interested in offroad...
Partners: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
Jeep is car sponsor of Sweden Offroad Tour 2006
Jeep is car sponsor of 11th
Sweden Offroad Tour July 8-23
2006!
Jeep was earlier the sponsor of SOT 1997-1999, but a change of
Jeep distributor in Sweden paved the way for Mitsubishi during
2000-2002. But Jeep is back again!
Of course it is enormousley prestigeous for SOT to have the world's
most well known 4x4 brand as sponsor: Jeep - the original 4x4!
SOT is now in the same league as Jeep-sponsored Jeepers
Jamboree och Jeep
Jamboree in USA!
Tour leader Peter Ojerskog drives a Jeep Cherokee CDR 2004, equipped
with Dunlop tires and Warn winch and other Warn equipment.
Partners 2006: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
Dunlop sponsors Sweden Offroad Tour 2006
Dunlop continues to sponsor
11th Sweden Offroad Tour July
8-23 2006!
Dunlop is one of the world's largest and most wellknown producer
of tyres and offers a lot of different 4x4 tyres. Actually it
was the man with the name Dunlop who invented air filled rubber
tyres, which increased the comfort enormously, before that automobiles
where riding on solid rubber.
It's very prestigeous that two world known tyre producers chooses
to sponsor Sweden's largest 4x4 adventure.
Partners 2006: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
Jeep gives Jeep-owners 50% discount on fee for SOT 2006
Jeep is the car sponsor
of 11th Sweden Offroad Tour 8-23.7
2006!
Swedish distributor Jeep Sverige pays half the fee for all Jeep
Owners particpating in SOT!
That means that all Jeep owners pays 20 Euro per car and offroad
day (instead of full price 30 Euro), while Jeep Sverige pays
the remaining 15 Euro to the organisers.
Partners 2006: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
Warn sponsors Sweden Offroad Tour 2006
Warn and Rindab
continue to sponsor 11th Sweden Offroad
Tour 8-23.7 2006!
American Warn is a producer of winches, hubs, lights, etcetera
- and is the worlds' most wellknown brand when it comes to offroad
accessories! Rindab in Stockholm is the Swedish importer.
It's of course an enormous prestige for SOT to have Warn as a
sponsor. Tour leader Peter Öjerskog will hold winch demonstrations
with his Warn every day on SOT!
Partners 2006: Jeep,
Dunlop, Warn, Rindab, auto motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
81 photos and diary from 10th Sweden Offroad Tour 2005
We have now published 81 photos and 15 day diary from this
summer's 10th Sweden Offroad Tour
July 2-17 2005!
Click on photos to enlarge them and get photo text. Enjoy!
11th Sweden Offroad Tour goes July 8-23 2006.
Partners: Jeep,
Dunlop, Warn, Rindab, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret.
Summary Sweden Offroad Tour July 2-17 2005:
Date: July 2-17 2005.
Offroad locations: Falkenberg-Hässleholm-Karlshamn-Karlskrona-Vetlanda-Värnamo-Mariestad-Kumla-Strängnäs-
Stockholm-Söderhamn-Härnösand-Kalix-Gällivare-Kiruna.
15 locations during 16 days!
Jubilee of The Year: 10 years since we started Sweden
Offroad Tour!
Record of The Year: Totally 350 4x4 cars from 123countries,
after having around 300 during the last years.
Partners: Jeep,
Dunlop, Warn, Rindab, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret.
Largest: SOT Hässleholm with 75 4x4 cars. Former
military area, Sunday and sunny weather contributed.
Smallest: SOT Mariestad with 35 4x4 cars.
Biggest surprise: That double as many 4x4 cars as usual
showed up on the northern leg of SOT.
Largest foreign group: Denmark with 25 4x4 cars. Followed
by: Norway (20), Germany (14), Belgium (3), England (2), Finland
(2), Poland (1), Switzerland (1), Austria (1), Tjeck Republic
(1), Holland (1), Ireland (1). SOT is truly international!
All the way - all the days: Michael Miles, England, Range
Rover TD 1990 plus Daniel and Jim Fredriksson, Julita, Sweden,
VW Taro pickup 1990. An achievement!
Most SOT participant: Michael Miles, England, Range Rover
TD 1990. Has taken part in 7 out of 10 SOT - and mostly all the
way!
Long distance: Petr Coufac and his two sons from Austria
in a Jeep Wrangler 1995.
Biggest hero 1: Totally paralysed Conny Örnesved,
from Täby outside Stockholm, in a rebuilt Jeep Wrangler
1998, who showed that nothing can stop a real offroaders! Had
to quit last year because of a drowned gearbox, but made it all
the way to Kiruna this summer.
Biggest hero 2: The tour leader who on his way home winched
away a fallen down tree on the road that blocked the traffic
between Åtvidaberg and Ringarum in Southern Sweden.
Winner of The Year 1: To celebrate the 10th Anniversary
of SOT we draw a vinner from all the 350 drivers in SOT
who got free participating in SOT and all Terrain Touring (Saturday
Offroad Meetings) for 2006, worth 1.000 Euro: The winner is
Nicklas Johannesen from Bjärnum in Skåne, in his
Nissan King Cab 1987 who took part in SOT Hässleholm 3.7!
Winner of The Year 2: Conny Örnesved from Täby
outside Stockholm who won a trophy for best 4x4 during the Motor
Show in Härnösand, same evening as SOT Härnösand
13.7.
Winner of The Year 3: Everyone who won sponsor stuff every
day on SOT, specially the fine Jeep car models.
Promotors of The Year: Kjell-Owe Mickelsson and Maria Larsson
who together with ad company imega.se
did that double as many 4x4 cars than usual (totally 50) and
a large audience showed up at SOT Gällivare 16.7.
Sign of The Year: The 5 metres long blue/yellow Sweden
Offroad Tour sign at the entrance to Gällivare.
Honour guest of The Year 1: Lars Carlstedt, Tomelilla,
from Swedish Automobile Sports Federation, in the tour leaders
former Mitsubishi Pajero at SOT Mariestad 8.7. It was Lars who
originally come up with the idea of Sweden Offroad Tour!
Honour guest of The Year 2: Motor journalist Christer
Gerlach from Stockholm at SOT Strängnäs 10/., to do
some training for his third car trip around the world. He is
already in Guinness Book of Records for his two earlier one-man-trips
around the planet.
Finest Jeep: A Jeep Grand Wagoneer 1988, in gold metallic
and wooden decor from Switzerland in mint condition, at the camping
in Kumla 9.7. But refused to drive offroad, after visiting the
huge US car meeting Power Big Meet (10000 US cars!) in Västerås.
Most winchning: The tour leader car's Warn-wich had to
work several times daily on SOT.
Worst breakdown: Dutch Michiel van Duyvendijk showed up
in SOT Härnösand 13.7 with his recently rebuilt Land
Rover Discovery 1997. But immediately broke his steering bar
and got a toe in, in the deep forest. Rescued and welded by local
Jeepers, but did not dare to continue on SOT.
Service of The Year: Rindab retailer Little
Red 4WD Parts who sold recovery equipment during SOT.
Sunniest. Whole damn SOT 2005! Except for the last afternoon
in Kiruna.
Dryest: SOT Falkenberg 2.7, not a singel drop of moist,
even the "waterhole" was completely dry...
Rainiest: What rain?! Not a single raindrop fell during
15 days of offroading. But there were still mudholes on all locations
except Falkenberg.
Warmest: SOT Stockholm 11.7. At the bottom of Ekeby gravel
pit the temperature reached 33 degrees Celsius. Followed by 30
degrees in Strängnäs 10-7 and Söderhamn 12.7.
A real heatwave!
Coldest: SOT Kiruna 17.7. At the top of Luossavara mountain:
13 degrees Celsius.
Best lunch: SOT Gällivare 16.7. Fresh grilled hamburgers
and hot dogs, homebaked cookies and most important: icecold drink
from a box full of ice. Perfect in the summer heat!
Best dinner: Farewell dinner at SOT Kiruna 17.7: 100 percent
lapish: reindeer stew, homemade mashed potatoes, lingonberry
jam, "thinbread" and lingonberry juice!
Best coffee brake 1: At the "top house" at the
top of Dundret mountain outside Gällivare 15.7 with a view
over one tenth of Sweden: fresh waffles with whipped cream and
cloudberry jam!
Best coffee brake 2: The 50' style café at village
Hälla, by road 90 between Sollefteå and Åsele:
untouched and genuine furnishing from 1953. And delicate bakery!
Midnight sun: SOT Kiruna 17.7, on Saturday we saw the
sun in a little haze, but on Sunday it was too clouded.
Bästa swim: SOT Söderhamn 12.7. Three swims
- morning, noon, aftoernoon - in the biglake Bergviken just by
the foot of the ski slopes/offroad area. Perfect when it is 30
degrees Celsius in the air.
Reindeer of The Year: The white albino between Kalix and
Gällivare.
Next SOT: 11th Sweden Offroad Tour July 8-23 2006.
Partners: Jeep,
Dunlop, Warn, Rindab, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret.
SOT one of "12 of the world's best off-road drives"
Sweden Offroad Tour is one
of "12 of the world's best off-road drives" according
to the January issue of Land Rover
Owner International, Englands largest 4x4 magazine and the
world's largest Land Rover magazine.
LRO have covered Sweden's greatest offroad adventure three times
and know what they write about!
SOT is in good comany with offroad adventures in England, Balkans,
Barbados, USA, Wales, etcetera.
Partners 2006:
Jeep, Dunlop, Warn,
Rindab, On
& Offroad, auto
motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
SOT press releaste sent to 40 offroad magazines
A press release about Sweden Offroad
Tour 8-23.7 2006 with map/route,
information and photo has been sent to 40 offroad magazines in
Europe.
For example Swedish 4 Wheel Drive, German Off Road, 4WHEEL Fun,
Geländewagen und Freizeit, Allrad & Enduro Markt, English
Land Rover Owner International, Land Rover World, 4drive Magazine,
4x4, Total Off Road, French Tout Terrain Magazine, Passion 4x4,
Auto Loisirs, Auto Verte, Italian Fuoristrada 4x4, TuttoFuoristrada,
Auto & Fuoristrada, Autoroute 4x4, La mia auto 4x4, Spanish
Solo Auto 4x4, Dutch 4WD Auto-Magazine, Hungarian 4x4 magazin,
Austrian 4WD, Swiss 4x4 Das Schweizer Allradmagazin, plus large
club magazines in the Nordic countries.
After eight tours, houndreds of foreign participants, several
features in foreign 4x4 magazines, and over a million visitors
on http://www.swedenoffroad.com
Sweden's greatest offroad adventure is now well known among offroad
ethusiasts in Europe and rest of the world!
Partners 2006:
Jeep, Dunlop, Warn,
Rindab, On
& Offroad, auto
motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
New record for swedenoffroad.com with 31000 visits
During January www.swedenoffroad.com
set a new great record with 30.954 visits! That means nearly
1000 besök visits every day! A giant leap from 26520 visits
the month before.
Partners 2006:
Jeep, Dunlop, Warn,
Rindab, On
& Offroad, auto
motor & sport, Traktor
Power, Motor-Life,
SBF, KAK och Försvaret.
SOT feature in Land Rover Owner International
British magazine Land Rover
Owner International has in its November issue a large feature
on Sweden Offroad Tour 2003!
Actually it's the third time that the magazine covers Swedens
greatest 4x4 adventure.
LRO has over a quarter of a million readers all over the world,
which means good publicity for offroading in Sweden.
The feature is on five pages with lot of photos in colour from
the SOT-days in Strängnäs and Stockholm.
The headline is "Sweden Rocks" and the headline on
the front page is "Scandimania: Off-Road in Sweden".
Reporter is Mark Saville and Photographer is Matt Howell.
Photos of the SOT-logotype and tour leader peter Öjerskog
is also published.
300 4x4 cars and people from 15 nations on SOT 2003
8:e Sweden Offroad Tour
12-27 juli 2003 attracted totally 300 4x4 cars, with an average
of 50 cars per offroad day. There were participants from 15 nations.
SOT was unusually wet in the south of Sweden which made the trails
muddy and slippery. But in the north it was unusually dry with
lovely weather but dry and dusty tracks. The Midnight Sun killed
all the mosquitos and even made the arctic rivers warm!
SOT 2003 was driven on 13 different offroad ares from the south
to the north of Sweden. Highlights were Hässleholm were
the former military are now is owned by the city and Alvis Hägglunds
testing tracks outside Örnsköldsvik.
For photos - 60 of them! - from the tour please check SOT 2003
feature on Swedish version of this site.
9:th Sweden Offroad Tour will be arranged July 10-25 2004.
A program will be published in the beginning of December 2003.
Partners 2003:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret.
Danish Land Rover Clubwrites about SOT 2003
Dansk Land Rover Klub's
(danish spelling) club magazine Oasen (The Oasis) publishes an
article about 8th Sweden Offroad
Tour 12-27.7 2003 n its latest issue 1-2003.
The article is very informative and is illustrated by a photo
of Swedes Peter Larsson and Maria Thurbergs borrowed Land Rover
90, which earlier took part in giant Land Rover meeting Belgium
National.
Oasen is without doubt one of the finest club magazines. It is
published monthly and contains 64 pages! The magazine covers
every aspect of Land Rover: news, meetings, calendar, technical,
history, international, reports from all local departments, etcetera.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Sweden's largest paper suggest swedenoffroad.com
Sweden's largest newspaper Aftonbladet
("Evening Post") suggests www.swedenoffroad.com
as a good website about cars and driving. The paper writes:
"On www.swedenoffroad.com you find information about
Sweden Offroad Tour and
all other offroad driving with cars in Sweden."
Aftonbladet has 1.4 million readers, which is god for a country
with 8.9 milion inhabitants.
Aftonbladet makes the suggestion in the web column of its car
supplement. The suggestion is illustrated by a photo of the opening
page of www.swedenoffroad.com
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Swedish Land Rover Club writes about SOT 2002
Swedish Land Rover Club
has in its club magazine Rover Land 1 2002 a full colour page
on Sweden Offroad Tour July 6-21
2002 . Illustrated with the program and map.
The magazine is distibuted to the clubs 1500 members plus offroad
media.
Swedish Land Rover Club is by far Sweden's largest 4x4 club,
celebrating its 15 years anniversary 2002.
Partners:
Jeep, Dunlop,Warn, Rindab,
Specialbilar i Strängnäs,
On & Offroad,
auto motor & sport,
Motor-Life, SBF,
KAK och Försvaret.
Six pages about SOT in new Italian 4x4 magazine
A feature on six colour pages about Sweden
Offroad Tour July 6-21 2002 is found in new Italian offroad
magazine La mia auto 4x4
("My 4x4 car")!
La mia 4x4 is an extreme and trendy offroad magazine covering
132 pages. In the March issue you find the feature called "Avventura
Sweden - Extrema libertà" (The Sweden Adventure -
extreme freedom"). What the magazine like is the great freedom
of SOT: no pre-registration, go on and off the tour whenever
you want.
The feature is illustrated by 16 beautiful colour photos: lots
of 4x4 cars in action, Sami (Lapish) people, reindeers, midnight
sun - the whole kit!
Earlier large features on SOT have been publish in for example:
English Land Rover Owner International, Land Rover World and
Off-Road & 4 Wheel Drive, American Four Wheeler, German Off
Road, 4 Wheel Fun och Geländewagenmagazin, Hungarian 4x4
magazin and Norwegian Vi Menn Bil.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Dutch 4WD Auto-Magazine writes about SOT
Hollands only offroad magazine 4WD
Auto-Magazine writes in 3 2002 about 7:th Sweden
Offroad Tour July 6-21 2002!
On the magazines calendar pages in the March issue is a photo
news notice about Sweden's greatest 4x4 adventure.
The photo contains a beautiful midnight sun over the Adler lake
in Boden, where the SOT-day use to be on Boden's gigantic southern
military shooting range.
The news notice is a result of a press release about SOT 2002
that has been sent out to every European offroad magazine, plus
a lot of club magazines.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Auto Bild alles allrad writes about SOT 2002
New German 4x4 magazine Auto Bild alles allrad (all all-wheel
drive) writes about 7:th Sweden Offroad
Tour July 6-21 2002 in its second issue!
The article is illustrated by three nice colour photos from SOT:
a caravan of 4x4 cars driving through the watery trails in Kiruna,
a reindeer running along the side of the road(!) and an old dirty
GAZ 69 getting cleaned.
Auto Bild alles allrad is a daughter magazine to Auto Bild, Germany's
largest and the world's second largest car magazine, with a circulation
of almost 800.000 copies a month!
This has resulted in a stream of e-mails and that the number
of visitors to www.swedenoffroad.com has rised 20 percent in
one month!
Al press release abolut SOT 2002 has been sent out to all European
offroad magazines and a lot of club magazines.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
94 percent of tourists pleased with Sweden
A recent survey from the Swedish Tourist Authority shows that
94 percent of the tourists are pleased or very pleased with their
visit in Sweden.
95 percent of the tourists are prepared to recommend Sweden as
a tourist country.
Only 1 percent is dissatisfied with Sweden.
On Sweden Offroad Tour we notice
that the participants are especially pleased with the great freedom
of Sweden. You can park free almost everywhere, you may camp
free for one night almost everywhere, you are allowed to walk
anywhere and take a swim in every lake.
The SOT-participants are also satisified with the fine nature,
the clean landscape, the extremely sparsely populated Lapland
with its sparse traffic and of course the midnight sun which
lights up your mind 24 hours a day.
German 4WHEEL Fun writes about SOT 6-21.7 2002
German offroad magazine 4WHEEL
Fun publishes a news notice about 7:th Sweden
Offroad Tour July 6-21 2002 in its February issue!
The headline is "Zum Polarkreis" (Towards Arctic Circle)
and is illustrated with a colour photo from the superwet trails
outside Kiruna, Sweden's northernmost town.
4WHEEL Fun is Germany's second largest 4x4 magazine - some say
they even passed German Off Road - and is one of Europe's largest
4x4 magazines with a circulation near 100.000 issues per month.
Pressreleases about SOT 2002 have been sent to all offroad magazines
and several club magazines in Europe.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Italian 4x4 magazines write about SOT 2002
Italian offroad magazines Fuoristrada 4x4 (Offroad 4x4) and
La mia 4x4 (My 4x4) write about 7:th Sweden
Offroad Tour July 6-21 2002!
Fuoristrada 4x4 has already published a notice and new magazine
La mia 4x4 will, in its premiere issue in March, have ha large
feature on Sweden's greatest offroad adveture.
Last year the first Italian vehicle ever took part in SOT and
Swedish offroading. Aldo from Rome in a Land Rover first drove
2000 kilometres from Italy and then another 1500 kilometres to
take part in the northern half of SOT.
Aldo enjoyed the little cooler weather in Lapland and the partly
wet terrain. In Italy it's just very hot and dry during the summer,
not that fun for offroading.
Pressreleases about SOT 2002 have been sent to all offroad magazines
and several club magazines in Europe.
Last year over 50 media published something about SOT reaching
3-4 million people. Then you also have www.swedenoffroad.com
with 180.000 visitors per year.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
French magazine writes about SOT 2002
French offroad magazine Auto Verte (= Green Car = 4x4 car)
writes about Sweden Offroad Tour
July 6-21 2002 n its latest issue, which gives ous many e-mails
from France.
A press release about SOT has been sent out to all 4x4 magazines
in Europe.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Danish Land Rover Club writes about SOT
Danish Land Rover
Club has a general feature about Sweden
Offroad Tour in it's member magazine Oasen (Oasis), the Decemer
2001 issue.
Over three pages DLRK descrives the three advantages about SOT:
varied terrain (we are driving through all of Sweden), maximum
freedom (no pre registration, go on and off the tour whenever
you want) and low price (30 Euro per offroad day and car).
The feature is illustrated by beautiful pictures from Boden and
Arvidsjaur in northern Sweden.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Europe's largest 4x4 magazine covers SOT 2002
German magazine Off Road
is covering Sweden Offroad Tour 6-21.7 2002! Details for SOT
2002 will be published on this site during the spring.
Off Road is Europe's largest 4x4 magazine with a circulation
of 100.000 issues and about 300.000 readers.
The feature in Off Road will of course have a large impact on
Central Europe, where German is spoken in Germany (80 million
inhabitants!), Austria, Swtizerland, The BeNeLux countries, etcetera.
Off Road has actually published a SOT-feature before, made by
freelance journalist Monika Neiheisser, who made a one page story
in colour.
At least50 media has published something about this summer's
SOT, reaching about 3-4 million people.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Swedish Land Rover Club writes about SOT
Svensk Land Rover Klubb (Swedish
Land Rover Club) has in it's new club magazine a 3-pages story
on this summers Sweden Offroad Tour 2001!
SLRK member Leif Wester from Stockholm has written and photographed
the feature. He took part with his grown up daugher Anna and
their Land Rover Discovery 1996 with V8 and automat.
Leif is very positive towards SOT and starts his story with the
following sentence (translated into English): "I have here
written down a little during 9 days driving with Sweden Offroad
Tour and it must be said at once: RECOMMENDED."
Leif and Anna is a proof that also new beginners with their day
by day 4x4 car can have fun on Sweden's greatest offroad adventure.
They wanted to go all the way to Kiruna. But last summers heat
wave made them decide to go back home after Alvdalen. But they
will participate in the Northern part of next year's Sweden Offroad
Tour July 6-21 2002.
Totally over 50 media have publishd something about Sweden Offroad
Tour 2001 reaching 3-4 million people.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
SOT feature in Hungarian 4x4 magazin
Hungary's only offroad magazine, 4x4
magazin, has i four pages colour feature on this summer's
Sweden Offroad Tour
in it's latest issue- or Svéd Off Road Túra
as SOT is called in Hungarian!
The feature is written and photographed by Andras Gero, one of
four Hungarians who took part in SOT, and the first Hungarians
to do offroading in Sweden.
Because the drove the whole way there are photos from the entire
trip from Simrishamn to Kiruna. SOT is also mentioned on the
front page.
Andras Gero and daughter Kata from the capitol Budapest drove
a special equipped Land Rover Defender 90 1992. They also took
a second place in Mitsubishi Offroad Marathon.
About 50 media has published something about SOT 2001 reaching
a public of 3-4 million 4x4-enthusiasts.
7:th Sweden Offroad Tour is palnned for July 6-21 2002.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
11 pages SOT in Land Rover Owner International
For the second year in a row Sweden
Offroad Tour was covered by Land
Rover Owner International!
The feature is published on 11 pages in the October issue of
LROI - a record for SOT during its 6 year! It is also published
as the first feature in the magazine!
The huge feature contains superb photos of Land Rovers in beautiful
Swedish terrain, a long, exciting and positive text, separate
columns on tour leader Peter Öjerskog and Land Rover participants,
and a map over the tour.
The blue and yellow SOT logotype with web address is shown six
times on top of the left pages!
The LROI feature has resulted in a flow of e-mails from british
4x4 enthusiasts who are interested in SOT July 6-21 2002. Already
this summer britons were the largest foreign group with about
15 cars.
Land Rover Owner Internationals October issue can be found i
well sorted kiosks.
LROI is Great Britains largest 4x4 magaxine and the world's greatest
Land Rover magazine with hundred of thousands readers all over
the palent.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
30 photos story on Sweden Offroad Tour 2001
You can now read and look on our huge 30 photos story on Sweden Offroad Tour 2001
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
440 cars on 6th Sweden Offroad Tour 2001
Sweden Offroad Tour
June 30 - July 15 2001 attracted 440 different 4x4 cars from
12 countries. SOT keeps its position as Sweden's and one of the
worlds largest 4x4 adventures.
The summer of 2001 was unusually warm in Sweden, with temperatures
reaching up to 30 degrees Celsius. But there is always mud on
the offroad areas and a swimming lake nearby!
There were cars from Sweden, Norway, Denmark, Finland, England,
Scotland, Holland, Switzerland, Italy, Hungary - and USA!
The new competition Mitsubishi Offroad Marathon attracted 93
vehicles and was won by hungarian team Taita.
SOT 2001 was covered på Sweden's television largest motor
program, The Traffic Magazine, with 1,5 million viewers, one
forth of the grown up population of Sweden. It was also covered
på Land Rover Owner International for the second year in
a row!
SOT 2001 offered offroad driving om 13 different military offroad
areas, and all with different kind of terrain. The two largest,
Älvdalen and Boden, offers some of Western Europe's largest
and finest terrain.
SOT 2001 ended with a perfect midnight sun at top of the Luossavaara
monuntain in Kiruna. Luckily, becuaue there is only a 10-20 percent
chance to see it because of clouds and often bad weather.
Before that the participants could drink av very well chilled
ice glass of lingonberry juice at the partly permanent world
famous ice hotel in Jukkasjärvi!
In a month you can read a 30 pictures story on SOT on this website.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret
Swedish Television covers Sweden Offroad Tour
Sweden Offroad Tour
June 30 - July 15 2001 will be featured on Sweden's largest
TV motor program: Trafikmagasinet
(Traffic Magazine) on national televison (Sveriges Television)!
The program has 1,5 million viewers, 1/4 of the grown up population
of Sweden! And they are all interested in cars!
This is the best promoting SOT can get. TV has a great impact
and 1,5 million is by far the largest figure for any motor media
in Sweden.
Trafikmagasinet will mainly concentrate on the SOT-day in Södertälje
5 th of July, and close to Stockholm.
Partners:
Jeep, Dunlop, Warn, Rindab,
Specialbilar
i Strängnäs, On & Offroad, auto motor & sport, Motor-Life, SBF, KAK
och Försvaret